Highlights for Children
Highlights for Children is a 75 year old company known chiefly for their iconic flagship magazine, Highlights, which seeks to teach children through play. In this brand refresh, we developing a completely new brand system inspired by their core philosophy of encouraging play, we built a system using simple shapes and bold colors that can speak to both children and their parents by creating a system of fun, flexible elements that can be be fun or sober, depending on circumstance, but always with the patented Highlights smile.
DESIGN DIRECTION
