Think True

Think True is an agency with diversity and inclusion at its heart. It wears its conversation-starting, empathetic warmth on its sleeve. We updated their brand look and feel, including their logo, to reflect the agency’s tent pole center, underscoring their warmth, friendliness, and empathy through the use of warm colors, bold approachable type and a vibrant color palette that is reminiscent of the colors of the town where the agency started its life, Los Angeles, and patterns to use as textures to underscore the diverse backgrounds of the people who work there and the people the agency works with.