Jack in the Box

While working with Jack in the Box, we created their brand style guide, so the many franchises in many regions were all working from the same plan. Bright, fun and easy-to-understand, the guidelines were successfully rolled out to franchises across the country.

In addition to the guidelines, we created a 56 page Market Playbook to explain Jack’s approach to different types of media, an identity for “Jack’d Up” Jack in the box’s caffeinated slushy to be sold late night, as well as designs for both a mobile truck and packaging.