Race for the Cure

Susan G. Komen for the Cure is the largest breast cancer fundraising organization in the world. Their flagship event every year is their Race for the Cure, held on the mall of the Capital in Washington D.C. The event attracts tens of thousands of participants all there to remember and celebrate women and their family who have battled breast cancer.

We created a campaign built around the line “Make Mom Proud” and developed a look for the event that focused on simple, but sophisticated typography and a loving embrace of the central, lively pink color that has become so deep with meaning.