Nike – Come Run With Us Tour
A tour across country, starting outside of Portland, and wrapping in Miami, four cities later, to promote the Pegasus 40. The centerpiece of each family-friendly run was footwear trialing with the local club that the Well Collective doors works with for their weekly runs. The activations were supported by Nike talent, including Coach Bennett, giveaways, a wall to show off why you run, a recovery station to roll out those muscles and, of course, food, drink and treats to refuel and reward yourself.
CREATIVE DIRECTION