OMEN by HP

OMEN by HP is HP’s brand for gamers, from hard-core to noob. To develop OMEN into a lifestyle-forward brand, we developed a look and feel that refined their entire visual approach, shifting their red to a gutsy, intense new level, developed a system HUD-inspired graphic elements to weave through the work and created rules for photography to make it sophisticated and fashionable, using real gamers as talent.