Volkswagen Jetta GLI
To create the brochure that celebrates the all-new, performance-driven Jetta GLI, we developed an urban night concept for the primary photography, giving the clean and fresh VW look of the design a counterpoint, one that emphasizes a drives-fast agenda.
CREATIVE DIRECTION, DESIGN
Volkswagen x Fender
The Jetta GLI was born with the first ever car stereo built in collaboration with guitar-maker to the gods, Fender. To celebrate and feature this, we collaborated with Fender to set up a practice space near where the GLI is parked, selecting talent who could play instruments so they could jam while we were shooting, bringing the rock n’ roll to the VW.
